MallWeGo is launching at the Disrupt NY 2013 Startup Alley today with a social, gaming shopping experience for web and mobile. The company has built a virtual world for socialising with friends in avatar form, which looks like a simplified Second Life or The Sims, but the kicker is it's built for ecommerce, with a virtual mall where people can buy real-world products.Source: http://feedproxy.google.com/~r/Techcrunch/~3/qEzvve53JV0/
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