What is the difference between Web Site Promotion and Custom Lead Generation?
Site Promotion: is an internet marketing term that refers to the activity of publicizing the vendor?s web site to consumers.(i.e. advertising)
Lead Generation: is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors.
Custom Lead Generation: is an internet marketing term that refers to producing specific types of visitors to your web site yourself from specific publicity about your web site offer.
In layman?s terms that simply means communicating with, and attracting a qualified visitor to your web site, willing to provide you with their contact information, and have a need for your specific offer today, and are potentially going to purchase today, and again in the future.
What is a custom lead?
Somebody you have communicated with
Somebody attracted to your specific offer
Somebody willing to provide you their contact
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Source: http://www.thmg.com/promotion/traffic-building-site-promotion-or-custom-lead-generation/
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